{"id":788,"date":"2022-02-03T22:08:41","date_gmt":"2022-02-03T22:08:41","guid":{"rendered":"http:\/\/20.110.238.9\/clikalo\/?p=788"},"modified":"2022-02-09T20:06:12","modified_gmt":"2022-02-09T20:06:12","slug":"quick-commerce","status":"publish","type":"post","link":"https:\/\/clikalo.com\/index.php\/2022\/02\/03\/quick-commerce\/","title":{"rendered":"Quick-commerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"788\" class=\"elementor elementor-788\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4285a18 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"4285a18\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-582d600\" data-id=\"582d600\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dbcb20 elementor-widget elementor-widget-heading\" data-id=\"1dbcb20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Quick-commerce<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f00599 elementor-widget elementor-widget-text-editor\" data-id=\"8f00599\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>El tipo de comercio que pretende unir los aspectos positivos y los aprendizajes obtenidos del ecommerce a las innovaciones y cambios introducidos por el delivery de \u00faltima generaci\u00f3n, el cual ha introducido la inmediatez en la f\u00f3rmula de la ecuaci\u00f3n.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87fce84 elementor-widget elementor-widget-image\" data-id=\"87fce84\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"740\" height=\"416\" src=\"https:\/\/clikalo.com\/wp-content\/uploads\/2022\/02\/alivio-vida-ayuda-nuevas-tecnologias-compras-linea-entrega-rapida-entrega-pedidos-tiendas-online-compra-internet-clientes-satisfechos_136615-1001.jpg\" class=\"attachment-large size-large wp-image-789\" alt=\"\" srcset=\"https:\/\/clikalo.com\/wp-content\/uploads\/2022\/02\/alivio-vida-ayuda-nuevas-tecnologias-compras-linea-entrega-rapida-entrega-pedidos-tiendas-online-compra-internet-clientes-satisfechos_136615-1001.jpg 740w, https:\/\/clikalo.com\/wp-content\/uploads\/2022\/02\/alivio-vida-ayuda-nuevas-tecnologias-compras-linea-entrega-rapida-entrega-pedidos-tiendas-online-compra-internet-clientes-satisfechos_136615-1001-300x169.jpg 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d1e12 elementor-widget elementor-widget-text-editor\" data-id=\"48d1e12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>\u00bfC\u00f3mo se desarrolla?<\/h4><p>\u00a0<\/p><p>Seg\u00fan Human Connections Media, en la actualidad se dan dos maneras de desarrollar el quick commerce: activar las tiendas de proximidad o desarrollar dark stores.<\/p><p>Para activar las tiendas de proximidad se tiene que c<strong>olocar online el inventario de las tiendas m\u00e1s cercanas para posibilitar entregas m\u00e1s r\u00e1pidas<\/strong>.<\/p><p>En cambio las dark stores o supermercados fantasma son la versi\u00f3n online de una tienda con locales que no se encuentran abiertos al p\u00fablico y que sirven para activar de forma r\u00e1pida el inventario que los clientes deseen.<br \/>Esta tendencia de comercio electr\u00f3nico r\u00e1pido (q-commerce) ha ocasionado que los clientes reciban cada vez m\u00e1s comodidad, rapidez y satisfacci\u00f3n en sus solicitudes, por lo cual tambi\u00e9n ha hecho que los clientes se vuelvan cada vez m\u00e1s exigentes con este tipo de servicios.<\/p><p>Un buen q-commerce debe contar con un proceso log\u00edstico integral que cubra el mayor n\u00famero de posibilidades de entrega e inclusive pueda abarcar relaciones o convenios con comercios ubicados estrat\u00e9gicamente para facilitar la velocidad en las entregas, por ello las alianzas adecuadas ser\u00e1n muy positivas en la eficiencia del servicio. As\u00ed como contar con una amplia flota de transporte y personal a cargo de cumplir con dichas entregas oportunamente.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ab99db elementor-widget elementor-widget-text-editor\" data-id=\"7ab99db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>\u00bfC\u00f3mo se consigue entregar la compra en 10 minutos?<\/h4><p><br \/>Aunque el concepto de quick commerce pueda parecer muy ambicioso, la realidad es que es posible alcanzar esta velocidad en las entregas, sobre todo en grandes ciudades. Para conseguirlo, estas empresas tienen hubs log\u00edsticos en puntos estrat\u00e9gicos de la ciudad -llamados tambi\u00e9n DMARTS (delivery-only local warehouses) o dark stores-, lo que hace posible ofrecer este servicio a distintos barrios. Por ejemplo, en estos mismos momentos, Glovo ya est\u00e1 adquiriendo locales para transformarlos en dark stores en distintos pa\u00edses europeos.<\/p><p>Por lo tanto, se est\u00e1 cambiando la visi\u00f3n de tener almacenes fuera de las ciudades, para colocarlos en lugares clave a los que se puede llegar m\u00e1s r\u00e1pido y a los que se puede acceder m\u00e1s f\u00e1cilmente. De esta forma, se puede ofrecer un servicio m\u00e1s ra\u1e55ido hasta poder cambiar el paradigma del sector. Aunque todav\u00eda no sea aplicable a todos los productos, s\u00ed que puede abarcar una gran cantidad de productos o servicios para recibir en casa nuestro pedido con tiempos de entregas ultrar\u00e1pidos.<\/p><p>Otra estrategia que est\u00e1n aplicando las empresas de quick commerce es en la que establecen una relaci\u00f3n de partnering con algunos comercios locales. De esta forma, es posible tener un amplio abanico de productos siempre a mano y realizar entregas muy r\u00e1pidas gracias a esta colaboraci\u00f3n en la que todas las partes salen beneficiadas.<\/p><p>La tecnolog\u00eda y las nuevas formas de delivery, como, por ejemplo, drones o robots que entregan el pedido, tambi\u00e9n tienen mucho que decir en el quick commerce. La compa\u00f1\u00eda Foodora es un gran ejemplo de ello, utilizando un peque\u00f1o robot aut\u00f3nomo capaz de realizar entregas muy r\u00e1pidas, simplemente ver para creer. Esto no solo tiene implicaciones positivas desde el punto de vista del desarrollo tecnol\u00f3gico, sino que tambi\u00e9n va en una buena direcci\u00f3n en cuanto a sostenibilidad (sustituyendo motos, scooters, apostando por el km 0, etc.).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3f1c75 elementor-widget elementor-widget-text-editor\" data-id=\"d3f1c75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>\u00bfQu\u00e9 sectores pueden beneficiarse del quick commerce?<\/h4><p><br \/>Como hemos ido viendo, es evidente que el quick-commerce es particularmente aplicable a un tipo de producto en concreto, productos de primera necesidad en los que se puede generar la urgencia de tenerlo en tan poco tiempo.<\/p><p>Por lo tanto, resulta evidente que los negocios que pueden aplicarlo son los supermercados, comida, retail y lo que encontramos en estas tiendas: comida, bebida, cosm\u00e9tica, algo de ropa esencial-b\u00e1sica, alg\u00fan regalo, etc. Tambi\u00e9n, con el auge del teletrabajo postpandemia, las personas podr\u00edan necesitar material de oficina o algo que les facilite el d\u00eda a d\u00eda en su oficina desde casa.<\/p><p>De hecho, muchos q-commerce est\u00e1n especializados en entregar comida, pero la tendencia hacia la que vamos es que muchos m\u00e1s sectores podr\u00e1n explorar este tipo de comercio r\u00e1pido, y pronto se podr\u00e1 tener todo entregado en un tiempo muy muy breve.<\/p><p>Teniendo en cuenta el potencial de entregar cualquier cosa y que es posible abarcar productos m\u00e1s especiales, el quick commerce democratiza el acceso a todo tipo de negocios para hacer llegar sus productos a los clientes. Tanto tiendas de proximidad como negocios locales pueden tener la posibilidad de hacerse un hueco en un mercado hipercompetido y saturado.<\/p><p>En definitiva, podr\u00edamos afirmar que la comodidad y el ahorro de tiempo son dos activos muy valiosos y que apreciamos much\u00edsimo en los tiempos en los que vivimos, y estos son precisamente los aspectos que caracterizan el q-commerce. Por lo tanto, todo apunta a que este tipo de comercio es el hacia el que vamos, no solo en sector de la alimentaci\u00f3n, sino que tambi\u00e9n en cualquier otro.<\/p><p>\u00bfQu\u00e9 te parece esta tendencia? \u00bfCrees que va a significar un gran cambio en nuestro modo de consumir?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a54a981 elementor-widget elementor-widget-heading\" data-id=\"a54a981\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">COTIZA tu plataforma eCommerce con toda la tecnolog\u00eda que necesitas<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b08d1b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9b08d1b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/20.110.238.9\/clikalo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">COTIZAR<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffc0b83 elementor-widget elementor-widget-image\" data-id=\"ffc0b83\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"192\" src=\"https:\/\/clikalo.com\/wp-content\/uploads\/2022\/02\/La-plataforma-VRM-que-te-permite-organizar-tu-proceso-de-adquisiciones-y-administrar-las-relaciones-con-tus-proveedores-1-768x192-1.png\" class=\"attachment-large size-large wp-image-560\" alt=\"\" srcset=\"https:\/\/clikalo.com\/wp-content\/uploads\/2022\/02\/La-plataforma-VRM-que-te-permite-organizar-tu-proceso-de-adquisiciones-y-administrar-las-relaciones-con-tus-proveedores-1-768x192-1.png 768w, https:\/\/clikalo.com\/wp-content\/uploads\/2022\/02\/La-plataforma-VRM-que-te-permite-organizar-tu-proceso-de-adquisiciones-y-administrar-las-relaciones-con-tus-proveedores-1-768x192-1-300x75.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Quick-commerce El tipo de comercio que pretende unir los aspectos positivos y los aprendizajes obtenidos del ecommerce a las innovaciones y cambios introducidos por el delivery de \u00faltima generaci\u00f3n, el cual ha introducido la inmediatez en la f\u00f3rmula de la ecuaci\u00f3n. \u00bfC\u00f3mo se desarrolla? \u00a0 Seg\u00fan Human Connections Media, en la actualidad se dan dos &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/clikalo.com\/index.php\/2022\/02\/03\/quick-commerce\/\"> <span class=\"screen-reader-text\">Quick-commerce<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":789,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with 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